A new study shows that only 33% shoppers take a look at brand sites, where 75% venturing retailer sites. It also showed that none of them eager to speak with known brands while they communicate easily with retailers.
The consumer research firm Shoppercentric thinks that there are options for suppliers and manufacturers via social media and mobile commerce but that organisations require to have their objectives precise.
The study also suggested that therecould be significant shifts that sellers and manufacturers require to observe with regards to the way males and females buy. Mobile phone shopping appears to have built a rapport with males, with 38 percent possessing as well as making use of a mobile phone, in comparison with 29 percent of females. Furthermore 14 percent of males make use of mobile apps which enable buying, in comparison with 8 percent of females. At the same time, females favour social media but not becoming involved with brands via social networking.
Whenever its about social networking, the study unveiled that the primary motive for consumers wishing to be connected with a brand via social netwroking is to uncove something they are not aware of.
Nevertheless, the the majority of common replies from participants as to the reason why they believe brands or retailers happen to be available on social sites was that they trying to promote more goods, even though 43 percent believed that both retailers and brands happen to be on social sites ‘because everyone is’. Even, 37 percent of participants stated they failed to see the reason of brand names using social networking sites and 18 percent mentioned the similar about retailers.
Just more than 33 percent of aged 16-24 said they “Liked/follow” brands or retailers on social networkig sites. This number, nonetheless, decreases as the age group increases to 29 % of aged 25-34, 18 percent of aged 35-44, 8 percent of aged 45-54. The 55+ range isn’t following any brands or retailers, along with 56 percent of participants mentioning ‘didn’t see the reason of following them’.
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