Tesco.com introduced a virtual store prototype where website visitors can experience the aisles and pick and put shopping in the trolley similar to the real life experience of a shop, but using only their computer mouse.
Tesco head of research and development Nick Lansley explained to Marketing magazine that a virtual shop suffered from stymied by shortage of computer processing ability within a internet browser in addition to impede internet connections.
Nevertheless, increased data transfer rate as well as swift acceptence of HTML5 together with latest modern technology, which includes Three-dimensional Televisions, imply the superstore objective of piloting a virtual Tesco shop and grasping 3 dimensional solutions is becoming nearer to transforming into a certainty, Lansley said.
But nevertheless, he also confessed the virtual shop remains under development before it is open for business to the public.
We have been constantly considering innovative approaches to create shopping less complicated for the consumers, among them applying latest technological advances,’ said a representative of Tesco.
It is rather beginning in this concept that has a lot more work yet to be completed for the idea, she added.
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