Traditional brands increase visibility on the web

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A range of 50 top online labels demonstrates that established brick and mortar companies are increasingly ruling on the web.

reported by a UKOM/Nielsen research which discussed how the make-up of these popular websites have transformed since 2004.

No longer are big brands for example Freeserve, Kelkoo, Lycos and Demon who had absolutely no real world existence, as well as were previously considered most popular 50 websites.

Traditional brands increase visibility on the webThey have been substituted by the large social media sites such as Facebook and Twitter, and also by main traditional brand names such as John Lewis and Sky.

In 2004, 18 of the websites within the leading 50 had a recognised real world position. It has currently expanded to 25, precisely 50 % of the most known websites. Combine extremely fast growing social networking websites to this list and 35 of the internet’s major names this year are taken into account.

Despite the fact that “social networking” is a pretty wide coverage including names like YouTube and Wikipedia together with Facebook.

UKOM General Manager James Smythe points out: “Over the past 7 years, we have seen 2 large advancements: 1st, massive development in the usage of websites designed upon social matter, at which we all mainly obtain input from individuals we believe; and 2nd, sites having a high-street or ‘real-world’ existence converting the power of their traditional brand names straight into internet users.”

The most notable placed website was, as expected, Google. Not in 2004, having said that, while it had been MSN – which is now at number 2. Google had been in fact 3rd in 2004.

This Year, following Google and MSN comes Facebook, Yahoo, the BBC, Microsoft, Amazon, YouTube, eBay and then Wikipedia.

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