Vogue shopping night – Online retailers new marketing strategy success

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A number of online stores offering garments for parcel shipping found great outcomes having a latest marketing strategy.

Vogue magazine Australia’s Online Shopping Night (VOSN) pulled in 35,000 unique visitors to its site and also inspired 6,000 followers to join up on its Facebook page during the promotion.

Vogue Online Shopping Night seemed to be the 3rd leading trending topic on Twitter over the campaign..

Vogue shopping night - Online retailers new marketing strategy success

It included VIP designers and also the Vogue Australia staff members helping visitors to buy at chosen online retailers that has a stable flow of Twitter posts, selection interviews and buying suggestions.

Commenting on the achievements of the project, commercial director at Vogue’s publisher News Magazines Zara Curtis said: “By tapping into Vogue’s vast audience and community of supporters, our advertisers were able to drive sales in a highly engaging way.

“Many advertising partners enjoyed record daily online sales as a result of VOSN.”

One of the reatailers was Little Joe Woman, they traded a remarkable quantity of supply in a single day and even delivered items over to buyers in the UK.

This blog is brought to you by Bonsoni.com, an online marketplace for buying and selling items, properties, finding a flat share, jobs, local services, free to collect items and many other categories. Our aim is to provide a simple, safe, friendly but nimble platform for people to connect with each other, and trade goods and services

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2 Comments on this article. Feel free to join this conversation.

  1. Edward September 19, 2011 at 9:25 am - Reply

    good post about shopping…

  2. Norcot December 6, 2011 at 9:31 am - Reply

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